Title Research: The Back-up Plan



 I watched this on watch the titles.

What titles are displayed during the opening sequences?

The production companies; CBS Films and An Escape Artist Production. The main actress; Jennifer Lopez.

The name of the movie; The Back-Up Plan. The cast; Alex O' Loughlin, Michaela Watkins,

Eric Christian Olsen, Anthony Anderson, Noureen DeWulf, and Melissa McCarthy. More of the cast: Tom Bosley,

Maribeth Monroe, Danneel Harris, Robert Klein, and Linda Lavin. The casting people: David Rubin and

Richard Hicks. The music supervisor: Linda Cohen. The person who did the music: Stephen Trask. The

costume designer: Karen Patch. The editor: Priscilla Nedd Friendly. The production designer: Alec Hammond.

The director of photography: Xavier Perez. The executive producers: Rodney Liber and David Bloomfield.

The producers: Todd Black, Jason Blumenthal, and Steve Tisch. The writer: Kate Angelo. The director: Alan Poul.

What images are prioritized in the opening sequence? What connotations do these images carry?

Images that showcase the setting of the movie (which is New York) and the plot. The New York icons morph

into baby related items. The plot is about how the main actress becomes pregnant through artificial means

after growing tired of waiting for the right guy, and then meets Mr. Right. The images carry the connotation

of New York, pregnancy, and babies.

How does the film establish a feeling of the genre from the outset?

The film establishes a feeling of the genre from the outset by using animation and a color scheme

normally associated with love. The images also let's the viewer know that they are in for a rom-com.

What strategies are used to ensure the film appeals to its target audience?

Strategies such as romantic music and funny visuals are used to appeal to the target audience.

How has technology been used effectively?

The usage of editing and animation software to produce the opening title sequence has been effective.

It has ultimately produced what appears to be a decent rom-com opening sequence without showing

a single live action scene.


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