CCR

 My product uses conventions in that it includes an actor and goes for the physical activity approach. I chose to do it this way because it was the most reasonable plan which accommodated my circumstances. It represents a social group by displaying what everyone does which is drink water. My product engages with audiences using a voice-over to talk directly to them as the commercial plays out. I figured the visual and auditory stimulation would keep their attention. I would distribute the commercial as a real media text after sports games or shows on TV or the internet. I say this because I think that most people associate drinking bottled water with physical exertion or physical activity.  I also say this because the actor in the commercial is in a outdoors setting and is dressed in what could be considered sports attire. With this particular project my production skills developed more. This is because I used a completely different editing software than I had with previous projects. I learned how to use it properly and it even took me less time than it once did to complete my product. Editing and exporting went more smoothly than I expected which I credit to my increasing experience. I would not consider myself an expert but I am not exactly a novice anymore either. The most integral technology that I used was the online software editor used to edit my project. In order to cut the scenes and fix my time this was needed. I also used hardware technology (mouse and keyboard)  to help plan and upload my project so it could be seen by others. Software technology was essential in order for me to gain knowledge about the subject of my commercial. Specifically Google.