Storyboard Blog

 First Scene:

The first scene is an establishing shot. It will establish the setting before the advertised product is introduced. It will be a mid-shot rather than a long-shot in order to condense the and control the perfect setting for the commercial.

Second Scene:

Continuing on from the first scene the camera will then pan left to the product (the bottled water). Instead of a zoom in it will be a close up. The goal is to appeal to the visual idea of bottled water. The closeup will show the details of the water. For example, a droplet of water may roll down the bottle in order to show that it is ice cold.

Third Scene:

The camera will then slowly reverse zoom away from the bottled water. I want to widen the viewer's perspective. This is because I will be refocusing the camera away from the advertised product and make way into scene four.

Scene Four:

The camera will cut into a low angle mid-shot. An actor's legs and feet will be shown walking up to the bottled water. The bottled water's cap will be visible in the top right view of the camera but it will not be in focus.

Scene Five:

The actor will be tracked from the side as they walk to the water and pick it up. Instead of it being fast, it will be slow so the actor seems cool and calm (which is the overall "feel" for the commercial) rather than hurried. 

Scene Six:

The final shot will be a close- up of the actor sipping from the bottled water. A slogan will be said in a voice-over.  And then the commercial will cut to black.

Each scene will last about five seconds and some parts will include voice-overs.



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