AICE Media Studies

 Over the course of the past week filming has not gone as I had hoped that it would. In fact it has not really gone anywhere at all. I had hoped to at least get some takes of a scene or two. However, it gradually slipped out of my mind as the days went by. Since I did not film over the break, I tried to take the free time I had today to get a few shots of at least one scene. This proved to be slightly trying as the takes had to be shot at specific times. This is so I get what I consider to be the optimal lighting for the take. None of them were supposed to be shot during the morning or with morning lighting so I had to wait it out until at least noon. But that too proved to be difficult as I had class so I decided to wait until after school. I then decided to shoot the music video backwards instead of forwards. This is because I had after school responsibilities today, which hindered me. The scene I shot was the last scene. I chose to start with this particular scene because it is ...

 I begin my scene sequence by taking a low angle shot of the afternoon sky in the first block. The camera will be pointed directly upward and it will most likely be taken in the PM. This is because I wanted to show a time progression throughout the music video. Transitioning from daylight hours to the somberness of night. It then cuts to the next scene (still in the afternoon) which will be a slow pan left to flower bushes and their surroundings. In the third scene a faucet will be slowly dripping before cutting to the fourth scene. The fourth scene establishes the time difference as it is supposed to take place as day bleeds to night (sunset). As the sun sets outside of the window the book lies open being left unread on the windowsill. The goal of the first four scenes are to establish setting which will be the area in my general vicinity. They are also meant to establish the "feel" of the video.  This is because although the shots may not necessarily tell a particular story...

 Props: I do not think I will use props for the music video. Any things that are considered props that are seen in the video will most likely just be already in the setting or considered a natural part of the setting by me. This is because I do not think any chosen prop would be significant for the story or visual the music video is trying to tell or accomplish. Costumes: There will be no costumes. I do not think I will use an actor for this project unless it is myself. However, that possibility is slightly unlikely. This could change depending on my future circumstances. Schedule: On 11/16/20, I researched the genre of indie music and the codes and conventions of its music videos. I also did some research on the artists in hopes of solidifying what I felt was the vibe of their song and band. On 11/17/20, I established what the props, costumes, and schedule were. On 11/20/20, I will have created my storyboard for the music video and decided on location. I will also establish a back...

 I decided to do a music video for the song 'Does It Ever Cross Your Mind' by The Paper Kites. Since it is a song considered to be in the indie genre I did some research. After watching videos and reading about the genre I learned that indie is coined from the word independent. It represents the independence of an individual, and in this specific case an artist/ performer. In this sense the artists try to be as authentic as possible with both the lyrics of their songs and the visuals they use for them. It is not uncommon for an indie music video to appear as a live performance with interwoven scenes that tell a story . This is due to the fact that many songs in this genre are written in a narrative style (which undoubtedly makes it easier). The goal is to match the visual with the story being told in the song or the overall feel of the song. Because of this, the setting of indie music videos are often places with beautiful scenery such as cities, beaches, or parks. It is usuall...

 Around the world there are various cultures, languages, and groups of people. Although there are many differences the one thing we can agree on is the impact of music. Through music people describe their experiences and ideas. Whether it is about serious issues such as violence or matters of the heart such as love, music is the medium through which many people can relate. This is why when an assignment was given to create a music video for a song I was immediately thrilled. It took me very little time to decide on what genre of music I would like to create a music video for. I quickly chose indie. This is because I listen to what could be considered indie music in order to relax and sleep or when I want to focus on something. The easy part was deciding on the genre, however, the hard part has been deciding on the song. I can say that the fact that I really, really like music made things difficult for me. I found it difficult to even narrow down my options. In order to do so I trie...

 My product uses conventions in that it includes an actor and goes for the physical activity approach. I chose to do it this way because it was the most reasonable plan which accommodated my circumstances. It represents a social group by displaying what everyone does which is drink water. My product engages with audiences using a voice-over to talk directly to them as the commercial plays out. I figured the visual and auditory stimulation would keep their attention. I would distribute the commercial as a real media text after sports games or shows on TV or the internet. I say this because I think that most people associate drinking bottled water with physical exertion or physical activity.  I also say this because the actor in the commercial is in a outdoors setting and is dressed in what could be considered sports attire. With this particular project my production skills developed more. This is because I used a completely different editing software than I had with previous pr...

This is the first major project I have done. After watching the final product I see how I have much improved. However, there is still a lot I could have worked on. Looking back at previous mini projects I have done and comparing them to this I see a difference. For this particular project I noticed that the final product is not as choppy as previous works. Which means that my editing skills have improved in some capacity.  Throughout this project I am pleased to note that I had fun. The filming and editing was without a doubt my favorite part. It was nice to see something I envisioned come to life through a screen.  Plus the filming aspect gave me a reason to get outside. Although the editing was at times tedious and exhausting it was fun to work on something in a creative capacity. And when I figured out how to fix or make something work it filled me with a sense of victory which was quite enjoyable.  The steps it took to get there though were a little less fun. I am not...

 I sometimes forget how tedious editing to be. I credit it to me having such minimal experience with it. I began by opening my editing software and aligning my scenes. I wanted to ensure that the scenes were not too short or too long. After running the entire duration of the commercial without editing I found that I had too much footage. Due to this I had to cut some scenes or condense them into smaller, manageable pieces. I cut down the ending scene and the side-shot scene of the actor walking up to the water bottle. This took quite a while because I didn't want it to look as if something had been cut off or choppy. I also wanted to adjust the timing between the scenes so it took up less time to cut from one scene to another. Since I shot different scenes at different times during the day I wanted my editing to cover up whatever differences were distinct or noticeable. One thing I asked myself was would they notice the lighting? It was a question that constantly stayed in my mind ...

  I shot the scenes backwards due to convenience. I had to match my schedule with the actor's which was why we shot from end to beginning rather than beginning to end. The first scene we shot was the ending scene which was the closeup of the actor drinking the water. The scene took multiple takes because I had to redirect the actor.  The movements were either too fast or too slow so we had to work together to reach the perfect equilibrium.  The next scene that we shot was the side-shot of the actor walking up to the bottled water. Shooting this particular scene was quite difficult because the actor kept breaking and bursting into laughter. Eventually it became quite frustrating after retrying over and over so I watched all of the takes we did and chose the best one. This particular scene left us pressed for time so we had to quickly move on. This led to the next scene. Getting the low angle shot of the actor walking up to the water was easy in terms of positioning, but di...